Ironic how this mouthpiece video from Apple with the BBC touting the use of Final Cut now seems a total contradiction in terms with Apple having released FCPX.

Apple has literally screwed the many pro users who’ve built their post production businesses on Final Cut Pro.

The release of FCPX by Apple is a total fiasco to those loyal users.

The BBC saw the writing on the walls and made the switch to Adobe Premiere Pro CS5 in Sept 2010, purchasing an initial 2000 license seats – and their preferred platform is PC based, not MAC.  That speaks volumes to this one man shop who edits in Premiere Pro CS5 on the PC platform.

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