Adobe Ditching Flash for Mobile Devices

I’ve been known to ruffle a few feathers of those who have deeply entrenched their core business based on Adobe Flash technology – and my opinions around Flash driven sites has caught the attention of Livebooks among other companies catering portfolio based websites to visual content creators.

The reality is, Steve Jobs was correct in his vision, Flash truly is an outdated technology and needs to be put to bed for good.

Mobile devices are the defacto platform that users acquire all sorts of information.  Flash is clunky, power hungry and for the most part, brings any mobile device to an almost complete standstill.

Bottom line is this – Transition your content to html5 based video and ajax/javascript based photo slide shows.  Whether you like it or not, the changes are happening and you need to get your portfolio house in order.  I’m going to be doing that very thing as of today for my video based website content.

‘nuff said.

The case against using flash for multimedia content – Redux

It never ceases to amaze me that multimedia storytelling workshops typically want to use something like Soundslides to deliver a finished multimedia story.

originally posted my opinions around NOT using Flash based content as your primary delivery method, and now it appears even more so that Flash is not the best solution as a primary delivery method.

Don’t get me wrong, SoundSlides is a great tool for producing photofilms, but the reality is, iphone/ipad users are growing, and they don’t display flash based content – read why Apple chose to go down this route.  Visit Youtube or Vimeo, and your brower referrer switches to an HTML5 version of a video.

That’s not an option when using SoundSlides or any other Flash based post production delivery tool.

Deal with it

It’s critical that multimedia journalists get comfortable with using video editing applications on their laptops to put their stories together.  Mac users, either Imovie or FCPX. Windows,  Adobe and SONY both have what would be considered “Consumer” products that are more than capable of producing finished pieces that can then be output to h.264 mp4 – which is the preferred file format for inclusion into a blog or website and is cross platform.

For windows users specifically, SONY Vegas Movie Studio Platinum is probably the best application for the money for photofilm post production.  For less than $125.00, you can edit audio in addition to laying your images with audio on the Vegas timeline.  No other software package offers as much for the price.  Plus, if you have the need for including video into your project, you’re already set up to do so.

Why anyone would exclude Ipad/iPhone viewers by using Flash as their primary delivery platform is beyond my comprehension.  Flash is a great platform, but it’s become readily apparent, that html5 is going to be the eventual way to deliver multimedia content.  Adobe Edge is already in public beta.  In my opinion, this portends of things to come.

As much as photographers hate the idea of having to be tech geeks, the nature of our profession REQUIRES that we have a certain level of technical compentence in order to do what we do.

Get over it and realize it’s in your best interest to not take the easy way out.  Learn to use a proper video editing application – even if you’re only producing photofilms.  You’ll be glad you did.

The Tools For A New Breed Of Shooter/Editor

SONY Vegas Pro 10

Going out on a limb here with this post, but I think there’s merit to what I’m about to say.

I’ll admit a special place in my post production heart for SONY Vegas Pro.  I learned to cut, grade and handle audio all within the one interface of SONY Vegas since version 5 that allowed me to get alot of work done – until it began to let me down when the first two versions of Vegas Pro 10 were released in the fall of 2010.  It forced me to purchase and grudgingly learn to use Adobe Premiere Pro CS5.  Although PPro is a solid editing application, the way it handles audio and color correction & grading leave alot to be desired IMO.  It’s stuck in an old paradigm that is inefficient in my opinion.

So what does this have to do with with this announcement about SONY Vegas Pro?

I’m revisiting Vegas Pro 10 now that it’s been updated to version 10.0d.  And it’s because of what it can do if I don’t need to share a project – which I have yet to requested of me, that’s causing me to reassess using it again.

Although Apple FCPX is a new paradigm for them, and the resulting fallout from established post production houses clearly flexing what muscle they have by moving to competing software apps, the paradigm shift that’s taking place is one that may be finally rearing its ugly head publicly for the established niche editor only.

That of the post production house is a dying breed.

Professional post houses are a very small part of a software companies sales, and they typically are also more high maintenance in relation to prosumers/idie type shooter/editor customers.

I respect what really good editors are capable of producing out of hours of raw footage, but are we missing the bigger picture here?

The democritization of the tools used to create compelling content has made it possible for anyone to shoot and edit said content.  As many well know – alot of it is pure garbage as can be attested by going to YouTube.

But there are those talented indie shooter/editors who are bypassing the gatekeepers and are producing exceptional content and make a name for themselves.  A look on Vimeo and ExposureRoom are but two examples of quality content to be found.

It’s my opinion that’s the market SONY Vegas Pro and Apple FCPX are targeting their products for.  Adobe and Avid smell blood in the water in the wake of Apple’s release of Final Cut Pro X, and are offering steep discounts to those post houses who feel abandoned by Apple – and many of them are making the switch as a result.

It’s a bitter pill to swallow for those who have made a name for themselves over the course of the past decade as boutique post production houses based on Apple’s Final Cut ecosystem, but it’s my belief a new breed of content finishing is now truly emerging.

That of the solo, independent production entity.  Post production is now in the hands of one, or at most three people, where all shooting and post production is done in house.  No more farming out the work to a third party post production facility.  The internet is the distribution platform, the creation and post production of content stays in house on affordable PC’s.

You create your own unique ecosystem and as a result, maintain all control throughout the whole production and post process.  Something unheard of just ten years ago.  SONY’s Vegas Pro on the Windows platform and Apple’s Final Cut X put the tools of post production into the hands of the masses to create their own unique vision.

Very exciting, and yet scary, times indeed.

Ironic how this mouthpiece video from Apple with the BBC touting the use of Final Cut now seems a to

Ironic how this mouthpiece video from Apple with the BBC touting the use of Final Cut now seems a total contradiction in terms with Apple having released FCPX.

Apple has literally screwed the many pro users who’ve built their post production businesses on Final Cut Pro.

The release of FCPX by Apple is a total fiasco to those loyal users.

The BBC saw the writing on the walls and made the switch to Adobe Premiere Pro CS5 in Sept 2010, purchasing an initial 2000 license seats – and their preferred platform is PC based, not MAC.  That speaks volumes to this one man shop who edits in Premiere Pro CS5 on the PC platform.