@duckrabbit is one of those entities that has brought multimedia storytelling to the forefront. As I fired up tweetdeck this morning, I came across this twitter chat thread and felt it was important to post:
- When we started duckrabbit there was so much naval gazing about the death of the photograph. No point making multimedia cause no-one pays.
- Glad we ignored the advice. duckrabbit currently have 6 films in production and a primetime network TV advert. Get trained. Have a go.
- Because the market for telling stories in a compelling, authentic and honest way is huge. You may just need to persuade yourself first.
- And its been delicious, inspiring to see people we’ve trained get commission’s and pick up awards. Hinterlands is great place to start
Benjamin Chesterson is a part of duckrabbit and has been a source of inspiration to me in my pursuit of multimedia storytelling. His advocacy of audio slideshows has been the primary reason I’ve revisited the process as a cost effective way yo present stories for my clients.